The focal point of our Real Estate Marketing plans revolve around one basic principal:
"Place your property in front on its Buying demographic as directly & quickly as possible"
We achieve this goal through a number of different media avenues listed below. These medias are matched with an a highly motivated attention to detail on all aspects of the marketing process.
My Marketing System exposes your Home to a wide range of focused Real Estate Websites. The Web has proven to be the #1 avenue for Buyers who are searching for Homes. That being said, it is the most flexible avenue to advertise your Home with a wide spectrum of medias. JayMcInnes.com / CrosstownCondos.com / MyCrosstown.com / AtelierVancouver.ca provide an average of 2500 "Focused" unique visits monthly to your Home. MacRealty.com boasts 25,000 unique visits monthly to all of its agents Active Listings & Blog updates. MLS.ca / Realtor.ca / Realtylink.org provide a generic platform for Buyers & their agents to search their specific criteria's.
My Social Realm has a reach of over 2000 followers & contacts. These contacts have requested to be added to my variety of networks in efforts to follow my market updates & current listings. In "new media" this is a very personal & "real time" way for potential clients to keep themselves informed about your unit, your building & your neighbourhood. The goal of putting all of this detail out there is again to pre-qualify the potential Buyer with as much information as possible before he or she picks up the phone to book a showing.
My YOUTUBE channel (youtube.com/jaymcinnes) has over 271 videos & over 55,000 "Total Upload Views". Marketing packages from JayMcInnes.com offer 2 videos of your home, this has proven to give us the best results. Professional Video Open House:
Crisp & highly edited video tour of your home, highlighting all of the key features your home has to offer. Freelance Video Walk-Through:
This video offers the best perspective on the "flow" of actually living in your home & how the floor plan all comes together. We find that Video Tours offer potential buyers the best level of clarity & pre-qualification during their search. This allows Home Buyers to feel much more intimate with your Home as if they have already walked the halls, before ever entering. This media gives potential Buyers the perspective of the actual space, on a much clearer level than just pictures and a Floor Plan.
All Hard Branding pieces are created with the highest caliber photography, creative design & paper to maximize this point of contact to potential buyers. We look at Hard Branding as an integral part of our Marketing System as it is physically kept by every potential Buyer. This is their tangible point of reference. Reminding them of their experience & for them to take away feeling clear about the home and what it has to offer them.
Macdonald Realty Office Tours
- This is a tour for Macdonald Realty agents. This is an opportunity to put your listing in front of pre-qualified agents to preview for potential clients. Agents
- Once a week there is a spacific day & time for agents open houses. This attracts agents to pre-qualify property for potential clients.
Public Open Houses
- This is perfect for potential Buyers to come & visit the home personally as a last stage of pre-qualification before making a decision.
- This is a hosted showing to cater to a potential Buyer interested in having a closer & more intimate look at the home.
These "Soft Branding" techniques are the more traditional forms of Marketing your Home. These points of contact are where potential Buyers can get in and get a real feel for your property, confirming that it is some where they can see themselfs living.
The point of all the other Medias offered in our package is to get the potential Buyer into the home to feel what it has to offer.
Real Estate commission:
The rate of commission I charge is 7% on the first 100K & 3% on the balance of the SALE PRICE of your property. From that I offer an Industry Average "Buyers Agent" commission of 3.255% on the first 100K & 1.1625% on the balance.
Note: 12% HST is applied to all commissions when selling a property (After July 1 2010).
Legalities of a Real Estate sale can be dealt with through either a Notary Public or a Lawyer. These fees cover (Attending to Execution of Documents, Costs of Clearing Title). There applicable average prices are listed below:
$350 - $500
$600 - $800
Mortgage pre-payment penalties: This is a fee that may be charged by your Mortgage Holder (Bank / Credit union) to discharge your mortgage (end it early).
Capital Gains Tax:
Currently 50.00% of realized capital gains are taxed in Canada at an individuals tax rate. (ie $100,000 CG with 43% tax rate will attract $21,500 of tax.) Some exceptions apply, such as selling one's primary residence which may be fully exempt from taxation. For example, if your capital gains (profit) is $100,000, you're only taxed on $50,000 at your marginal tax rate. That is, if you were in the top tax bracket you'd be taxed at approx 43%. Formula for this example using the top tax bracket would be as follows:
(Capital gain x 50.00%) x marginal tax rate = capital gain tax
= ($100,000 x 50.00%) x 43%
= $50,000 x 43%
In this example your capital gains tax on $100,000 is $21,500, leaving you with $78,500.
Disclaimer: The information provided here in "Selling Costs" is intended to be as accurate and current as possible; however, readers should always consult with their Lawyers/Notary's and Mortgage Brokers to ensure that there have been no recent legal modifications and to confirm that they meet all of the requirements for qualification.